Here at 77 The Hill, we pride ourselves on using great products both in the salon and for retail purposes.
New products launch every day in the hairdressing industry and it can be a minefield, choosing which ones to introduce.
There are different criteria that any new product will have to pass before we take it on.
Is it good enough for our clients?
Is it a trusted brand?
Are the ingredients suitable?
Is it cost-effective?
How well does it perform?
Or perhaps it simply does something different to what we’ve ever seen before.
The market is flooded with innovative ideas and gimmicks but a good solid brand or product stands out from the crowd.
This week, we have launched a whole new retail and salon product line.
We are delighted to introduce you to Milkshake!
After using some of their range for the last few years and finding out about their hair philosophy, their gorgeous ingredients and competitive prices, we have now introduced a vast array of the Milkshake range, from shampoo, treatments, styling and finishing products.
Based in Italy and launching in 1999 into an already competitive and difficult market in Italy and beyond, Milkshake has grown strong and is now a market leader. Within a short space of time, the company was recognised by industry experts as the most innovative emerging brand for years.
Their philosophy is simple. They use the power and beauty of nature to create products suitable for all hair and any occasion!
One of the active ingredients used is milk protein, which is quite literally food for hair…It mimics our own hair protein, keratin.
None of the products are tested on animals and their shampoo is sulphate and paraben free!
Parabens are an unnecessary preservative used in beauty and hair products. There are no animal by products in Milkshake ingredients, making them 100% vegetarian. Wherever possible, organic products are used such as fruit, with the added advantage of making them smell delicious!
The packaging used is 50% recycled, making them kind to the planet.
The range is simply a great, natural as can be and kind to hair and the planet.